Social Content Marketing Strategist

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by Indigenous hosts to operate on their territory, and we cherish continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members (Statement on Equity, Diversity & Excellence). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply.

Your opportunity:

The Marketing & Communications team at The University of Toronto Scarborough is growing and we are looking for a dynamic, innovative digital storyteller to join us. Our team is a highly collaborative group of Marketing Communications professionals, driven to find new and creative ways to reach our audiences. We uncover the most inspiring and impactful stories from our communities and share those moments with audiences locally, nationally and internationally. We bring the U of T story to life, every day.

We are looking for a talented Social Content Marketing Strategist to join the team. In this role you will contribute to the implementation of an integrated multi-channel social marketing strategy for U of T Scarborough. You should have extensive experience creating compelling social media content, building engaging social campaigns, and advising on best practices and strategies to maximize social advertising, marketing and communications initiatives. This role requires a collaborative communicator with the ability to build strong relationships with stakeholders and partners. You should have expert level understanding of social platforms and related audiences. You should also have a talent for crafting custom content and messaging appropriate foreach platform and audience. We are a data-driven team so a thorough understanding of analytics is critical. U of T Scarborough is rich with diverse stories and we need someone to join the team and help bring these stories to the world.

If you are interested in working with an iconic Canadian brand, are excited at the prospect of being a part of a purpose-driven organization with a social conscience, and thrive in a fast-paced team environment, this might be the perfect opportunity for you.

Innovative, agile creatives are asked to apply! Whether you are from higher education, agency, media, broadcast, start-up, non-profit, or another sector, bring your talents to our team.

Join us and help share the U of T Scarborough story.

Your responsibilities will include:

 

• Implementing social media communication plans across a broad range of marketing/communication channels

• Advising on best practices and strategies to maximize social media initiatives

• Developing a social media plan that supports marketing/communications strategy

• Creating and maintaining presence on social media platforms and advising on best practices and strategies for content marketing

• Developing and implementing content generation and marketing plans that support strategic objectives

• Fostering and maintaining positive relationships with targeted social media communities

• Analyzing the effectiveness of campaigns and/or programs using metrics

 

Essential Qualifications:

 

• Bachelor's Degree specializing in digital media, digital marketing, communications or an acceptable combination of equivalent experience

• Minimum five years experience implementing integrated multi-channel social marketing and communications strategies that drive strategic business objectives with successful social media campaigns.

• Proven experience conceptualizing, developing and executing high impact, social media marketing campaigns based on departmental strategic plans

• Extensive experience managing LinkedIn, Instagram, YouTube, Facebook, TikTok, Snapchat, X, Threads, Bluesky and social media advertising (including paid) in a complex organization

• Comprehensive understanding of Google Analytics and other ROI tracking tools

• Demonstrated experience creating innovative digital marketing solutions

• Proven ability to build highly engaged social communities

• Demonstrated experience balancing competing priorities and multiple projects concurrently and within tight timelines

• Well-informed on industry best practices and trends in digital communications

• Demonstrated experience pitching original story ideas and completing all phases of the creative process including: concept development, research, interviews, writing, recording, editing, distribution, etc.

• Senior level writing and editing skills

• Advanced content creation skills with vast experience and expertise in video production, editing, sound and lighting

• Deep knowledge of digital media platforms, social media marketing and audience segmentation principles, practices and techniques to successfully expand online audiences

• Thorough understanding of SEO and its function in driving content strategy

• Well-informed on digital applicable copyright, access and privacy laws

• Strong working knowledge of Adobe Creative Suite

• Superior communications skills both written and oral

 

Assets (Nonessential):

 

• Secondary language skills an asset (ie. French, Spanish, Portuguese, Mandarin, Hindi, etc.)

 

To be successful in this role you will be:

 

• Adaptable

• Articulate

• Efficient

• Insightful

• Organized

• Resourceful

 

NOTE: Please note this is a TERM position until October 2027.

 

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